Sheila Guides You to the Good Stuff

May 26, 2009

Bring the money home: launch a Shop Local campaign

Filed under: Economic Development — Sheila Scarborough @ 8:26 pm
Tags: , , , , , , ,

Sheila Scarborough, Liz Strauss and Becky McCray at SOBCon09, ChicagoThe publication of my Social Media and Tourism ebook yesterday marked the start of an exciting business collaboration with Oklahoma-based entrepreneur and small town business expert Becky McCray.

We are going to work together as speakers, trainers and consultants, showing others how to use social media for economic development.

There are a number of ideas and products in the works including interactive training packages and possibly paid membership to a Web-supported community.

Here at the beginning, Becky will focus largely on small town entrepreneurship and I’ll focus on what we call “Tourism 2.0” – how travel and tourism can use social media tools to raise awareness of their destinations.

We see them as part of a greater economic development whole for any size of town or city, anywhere.

As a small town entrepreneur herself, Becky noticed lately that many “Shop Local” campaigns seemed to be targeted to larger cities, and she had specific ideas about how to execute such a project in a small town.

Being Becky, she went ahead and wrote the book on it:  a step-by-step guide to starting a “Shop Local” campaign in a small town.   I recommend it for any business person, especially in this tough economy.

I assure you that as we launch the rest of our business, you’ll hear about it on this blog, from me on Twitter or from @BeckyMcCray on Twitter.

Thanks for your support!


May 25, 2009

Social Media and Tourism: An Ebook to Get Started

I love to combine travel and social media. Here's an ebook to get YOU started, too! (photo by Sheila Scarborough, taken at Jelly Coworking Round Rock TX)Confused about the exact definition of social media, and how it can apply to your travel and tourism organization?

You’ll be happy to know that one of my own goofy definitions of social media is “blogs and stuff,” because I like to explain things to folks in plain English.

Want more help in navigating the two-way Web 2.0 world? My ebook is now available:

Social Media – What It Is and Why It Matters to Travel and Tourism

It’s the first in a series of ebooks I’m writing that will help bring focus to the power of Web-based communities in the world of tourism.

In this one, I explain:

**  Why —  why social media is a powerful communication tool.

**  What —  what are some of the social media platforms and tools, with examples of tourism organizations that are using Facebook, Twitter, etc. right now.

**  How —  how to get your tourism organization started in social media, either with baby steps or what we call in Texas “going in whole hog.”

The ebook only costs $9 because I want to make it affordable for the smallest travel and tourism company. I’ll take PayPal or any major credit card.

Please see the payment button below to buy it. Thanks!

Blog at