Sheila Guides You to the Good Stuff

May 25, 2009

Social Media and Tourism: An Ebook to Get Started

I love to combine travel and social media. Here's an ebook to get YOU started, too! (photo by Sheila Scarborough, taken at Jelly Coworking Round Rock TX)Confused about the exact definition of social media, and how it can apply to your travel and tourism organization?

You’ll be happy to know that one of my own goofy definitions of social media is “blogs and stuff,” because I like to explain things to folks in plain English.

Want more help in navigating the two-way Web 2.0 world? My ebook is now available:

Social Media – What It Is and Why It Matters to Travel and Tourism

It’s the first in a series of ebooks I’m writing that will help bring focus to the power of Web-based communities in the world of tourism.

In this one, I explain:

**  Why —  why social media is a powerful communication tool.

**  What —  what are some of the social media platforms and tools, with examples of tourism organizations that are using Facebook, Twitter, etc. right now.

**  How —  how to get your tourism organization started in social media, either with baby steps or what we call in Texas “going in whole hog.”

The ebook only costs $9 because I want to make it affordable for the smallest travel and tourism company. I’ll take PayPal or any major credit card.

Please see the payment button below to buy it. Thanks!

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April 27, 2009

The Web is made for the tourism Little Guy

The Little Guy frog (courtesy snappybex on Flickr CC)So I’m invited on a blogger’s tour of a small town in Kansas.

I’d never heard of Hutchinson, and maybe neither have you.

Sure, I reacted with a skeptical, “Um, uh, what the heck is there?!”

So I went, and there’s a LOT there.

All of us on the trip blogged about it, photographed it, talked about it on Twitter and shot video, because that’s what wired writers do.

Here, look at what the WhatsUpHutch blog compiled, a mere snapshot in time….

My stuff (here)(here)(some Twitpics)(Video)(blogpost )(photos)(blogpost)
Bill Genereux’s (here ) (here )(photos here )
Deb Brown’s (here here)(pics)(Twitpics )
Becky McCray’s (here )(here )(here)(here )(some Twitpics )
Patsy Terrell’s (here)(blogpost )
Jeanne Cole’s (Twitpics)(blog)
Naomi Shapiro’s (blogpost)
Todd Vogts’ (blogpost)
Kim’s (Kim didn’t even make it to Hutch, but was excited about the idea and wrote a quick post) (blogpost)

If you’re at all involved in tourism and you don’t represent, you know, freakin’ Paris or New York, you might want to think about how your town, property or destination could benefit from Long Tail coverage by a bunch of blabby bloggers.

Or, keep doing lots of those billboard buys and putting stacks of brochures in the Hampton Inn lobby.

Jussayin’….

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